This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.
Autor: Ian Yeoman
Editorial: Channel View Publications - 35
Fecha de publicación: 2024-12-10
Edición: 1
Idioma: EN
ISBN-13: 9781845418861
Páginas: 258
| Cantidad | Precio (unidad) |
|---|---|
| precio unitario | Q 462.56 |