Consumer Behavior Models

Descripción

This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization. Consumer Behavior Models is a collective volume published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften in 2020. Addressed to researchers, scholars, students and professionals in consumer behavior, it offers a rigorous academic perspective on the topics discussed and contributes to current debates in the discipline.